Business Leaders of the Future

A couple of months ago I was invited to be a judge at an International Career Conference for DECA.

DECA is an international association of high school and college students studying marketing, management and entrepreneurship in business, finance, hospitality and marketing sales and service.

My role was to provide real world evaluations of high school student business skills as they presented their business plans for new on-line business they envisioned.

The projects they presented were innovative and well thought out. But more importantly;

The students were passionate about their projects.

Their presentation skills were at a higher level then I expected.

Their written business plans were extremely thorough and organized.

They worked in teams and all understood their role on the team as they were properly prepared to answer my questions.

I say without hesitation, that the 50 or more students of the 18 projects I evaluated that day demonstrated the characteristics that I’d expect from the business leaders of the future.

When I am recruiting future leaders … I am starting with those at DECA.

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One Response

  1. Hopefully they will keep that enthusiasm and passion but all too often they become overcome with the mentality that most of our current CEO’s have, i.e., they demand extremely high salaries whether they help the company profit or run it into the ground. Future business leaders should have salaries that are incentivised on the profitability of the companies which they run, hopefully some of the young people will prove their passion by asking for those types of working contracts.

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