Pay Attention to Your Customers

Randy Goruk’s Leadership Tip of the Week

Every so often a story comes along to remind us not to take our customers for granted. Here is a link to such a story.

We have to remember that we need to earn our customers business every day and that no matter how long we’ve had a relationship with them they can still take their business to someone else tomorrow.

As the leader, it’s imperative that you continuously challenge your team to pay attention to your customers growing and changing needs. You need to make sure that your products and services are in alignment with your customer’s sales, marketing and positioning efforts. Don’t just assume your team has the relationship with your customers under control; you need to know everything is good.

Make yourself available and visible to your customers, seek regular informal and formal feedback from them, respond, ask the right questions and never lie to them or take them for granted and you will have customers for life.

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